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On my first meeting with the client he said " I want it fun, young, and different... think google".
Wujuu is a very interesting client because they have various departments in which they offer different services (radio, product placement, production, post production, sales, etc), and while they all fall under the same umbrella, we wanted to give each an identity by color coding. The colors were chosen carefully not only to work harmoniously with each other but also to communicate a specific feeling according to the area. (Ei. yellow means happiness, confidence in the future, it was used in the conference room).
Another important element we carried throughout the design was the constant reference to the brand itself. The actual logo was used on the entrance wall as to introduce visitors to the brand. Then we deconstructed it by using the bottom shape of the fumetti on vinyls and paint for some focus walls and with custom made shelves for the offices. Finally we used the word WUJUU on the most important wall of the courtyard, which was designed to resemble an outdoor plaza where employees and visitors can relax and decompress from a hard working day.